It has to be asked: Why hasn’t UML alum Matt York taken off on a national scale in the same way that less compelling singer-songwriters have? (Looking at you, Ed Sheeran.) Utilizing a tried and true formula of working class sensibilities, minimal chords, and a whole lot of heart, the Boston-based singer-songwriter has woven songs that ooze likeable earnestness, whether they’re just old fashioned love songs, or drawing attention to real world issues like the opioid epidemic or gun safety.
His latest single, “Permanent Crush” is the former of the two, with just a little bit of Bruce Springsteen working class flavor sprinkled atop. It’s a regular Joe folk rock anthem that’s not much seen in modern music anymore, with anthemic bar-singalong guitars, a shuffling fall dance beat, and York’s own husky vocals, which harkens to the likes of Steve Earle, Townes Van Zandt, and just a little bit of Brian Fallon of The Gaslight Anthem. An acoustic ditty that’s got a bit more punch than your average campfire singalong, short and simple, but sweet and solemn in that simplicity.
– Lilz Martin
Matt York’s new full-length, Bruisable Heart, is coming later this month. More information as well as additional material, tour dates, and video can be found at his website. – www.mattyorkmusic.com